Runway is a leading company in tools for creative innovation. When they announced their first AI Short Film Contest GEN:48 in October 2023, inviting creatives to participate, our team jumped at the opportunity without hesitation.
Our ambition extended beyond just crafting the film with AI; we aimed to incorporate dialogues on screen—a facet often sidestepped in AI-driven videography up till then. Leveraging a complex workflow and integrating multiple tools, we achieved our goal.
Harnessing the full potential of a broad array of AI tools presented a formidable challenge, especially when aiming for a realistic short film aesthetic, given the existing limitations of the technology.
Yet, pushing these boundaries made the outcome even more captivating. The film not only showcases the capabilities of AI technologies at the time of creation but also underscores the prevailing limitations of generative AI in videography.
Credits
Creative Direction
Michael Boersma, Mark van Nieuwenhoven
Image, video and audio generation
Michael Boersma, Sara de Rouw, Mark van Nieuwenhoven