Visit Twente

Visit Twente

Visit Twente

Dwars door Twente

Dwars door Twente

Dwars door Twente

Details

Details

Details

Twente: a unique region in the Netherlands. The locals, known as Tukkers, even have their own distinct regional marketing identity, branded as Visit Twente. I crafted the strategy and subsequently developed the video series titled 'Across Twente'.

Twente: a unique region in the Netherlands. The locals, known as Tukkers, even have their own distinct regional marketing identity, branded as Visit Twente. I crafted the strategy and subsequently developed the video series titled 'Across Twente'.

Twente: a unique region in the Netherlands. The locals, known as Tukkers, even have their own distinct regional marketing identity, branded as Visit Twente. I crafted the strategy and subsequently developed the video series titled 'Across Twente'.

Services

Services

Services

Strategy

Strategy

Strategy

Concept

Concept

Concept

Year

Year

Year

2021

2021

2021

In this journey, the friends Yuna and Fieke–outsiders to the Tukker culture–embark on a captivating road trip throughout the region in their signature red VW Beetle. They delve into the heart of Twente, seeking out what truly sets this region and its residents apart.

Each episode revolves around a theme that is typical for the Twente region. From the many castles in the Hof van Twente to a day on the Regge River. Yuna and Fieke enjoy the finest local products such as regional wine and cheese. The episodes are co-created with local entrepreneurs, where the ladies thoroughly question these entrepreneurs about their Twente roots, mentality, products and services. The positive vibe of the duo completes the picture. And with over 1.6 million combined views of the first four videos in the series, it seems to be a hit!

Credits

Strategy

Bart Prins

Mark van Nieuwenhoven

Concept

Bart Prins

Jan-Willem de Graaf

Mark van Nieuwenhoven

Concept

Bart Prins

Jan-Willem de Graaf

Mark van Nieuwenhoven

Concept

Bart Prins

Jan-Willem de Graaf

Mark van Nieuwenhoven