In this journey, the friends Yuna and Fieke–outsiders to the Tukker culture–embark on a captivating road trip throughout the region in their signature red VW Beetle. They delve into the heart of Twente, seeking out what truly sets this region and its residents apart.
Each episode revolves around a theme that is typical for the Twente region. From the many castles in the Hof van Twente to a day on the Regge River. Yuna and Fieke enjoy the finest local products such as regional wine and cheese. The episodes are co-created with local entrepreneurs, where the ladies thoroughly question these entrepreneurs about their Twente roots, mentality, products and services. The positive vibe of the duo completes the picture. And with over 1.6 million combined views of the first four videos in the series, it seems to be a hit!
Credits
Strategy
Bart Prins
Mark van Nieuwenhoven