Bring together nine Communication & Multimedia Design students, and WASHOK is the outcome. Our goal? To create the perfect laundry formula. A passion for design, a love for music and the creative freedom to fully embrace an all-encompassing concept. Set your cycle and go.
Vibrant techno beats at the laundry stage or perhaps you'd prefer cranking up the RPM with drum 'n bass at the drying stage? Spin out at the third edition of WASHOK.
Sporting a distinctive, enigmatic style founded on raw and fluid elements, WASHOK became iconic in Leeuwarden. I played a role in shaping and evolving its tone of voice and visual identity in both static and moving imagery. Alongside another creative and two designers, we established a recognizable theme that seamlessly flowed between the online and offline worlds, always alluding to washing, drying or ironing in playful ways.
Credits
Social Media
Michael Boersma
Mark van Nieuwenhoven
Graphic & Motion Design
Stephan Keizer
Jorn Jilesen