Content Mapping

You create fantastic content that perfectly fits your audience or target demographic, and it’s prominently showcased on your website. But what’s the next step? Simply posting on social media with a message like "this information is now available on our website" often reaches only a small fraction of your audience and may not be engaging enough.

Creating content takes time, money and effort, so it’s disheartening when a great blog post or an exciting video series doesn't get the attention it deserves. This is where content mapping comes in — a strategy that combines understanding audience interests, smart content segmentation and a deep knowledge of social media algorithms.

In a training or workshop on content mapping, I'll guide you through these essential aspects. By adopting this approach, you can sustainably enhance your content's impact and ensure you effectively engage with your audience online.