Wavin
Indoor Climate Solutions
Details
Quiet water pipes, ventilation ducts and underfloor heating systems. Not exactly the most glamorous subjects. Moreover, once installed, they remain hidden from sight. So, how do you make these unassuming products shine?
Services
Strategy
Concept
Year
2021
As Europe's leader in plastic piping systems, Wavin's innovative products work discreetly behind walls, under floors and beneath streets, making our lives more convenient and secure.
When they approached us to launch their new indoor climate product line, my colleagues and I crafted a strategy to bring the unseen to light.
Central to this approach was a video that depicted the warmth and coolness effects of these products. Kicking off with this visual representation and later enriched with 3D cross-sections, the campaign provided a visual introduction to the significance of indoor climate solutions.
The award-winning campaign not only achieved stellar results but has since been expanded to other European countries where Wavin operates.
Credits
Strategy
Bart Prins
Mark van Nieuwenhoven